Marketing & BD Manager – IP/Technology

London / Manchester / Leeds / Birmingham / Liverpool / Sheffield / Edinburgh - Hybrid Working
£60,000 - £70,000

This impressive global law firm goes from strength to strength and have a fantastic opportunity for a Marketing & Business Development Manager to support their International Intellectual Property & Technology Practice Group.

This pivotal role will see you drive and support across a broad range of IP/Tech specific Marketing & Business Development programmes and client development initiatives, ultimately enhancing the groups market profile and attracting and retaining profitable business for the firm.

Key responsibilities:

Work closely with practice group leaders, partners and other key stakeholders within the firm to deliver the MBD strategy and priorities for the group.

Develop and build sector specific key client and industry relationships, participating in client reviews and providing account management support to the sector’s growth clients.

Contribute to the development and content of the business development and communications strategy across the international sector encouraging collaboration, innovation and client service delivery.

Prepare the sector’s MBD budget bid and ensure allocated budgets are effectively handled and that investment is targeted at agreed priorities.

Manage the firm’s external sector relationships with industry bodies, ensuring opportunities are identified and maximises.

Provide contribution and where necessary lead to ensure all major sector pitches are effectively handled, coaching partners and lawyers involved in major business development activity.

Drive sector cross-sharing, client targeting and participate in key client programmes.

Promote strong market orientation, influence strategy formation and investment decisions.

Create thought provoking marketing campaigns and client development activity: connecting clients to opportunities and engaging on headline agendas.

Support and coach partners through the business development cycle ensuring they have the appropriate tools to win work and advance relationships.

Support a BD Exec providing leadership and direction where necessary.

The ideal candidate:

Must be operating at a Senior BD Exec level ready to step up or Manager level with strategic and tactical experience gained within an international Professional Services organisation.

Have a deep knowledge of MBD processes for professional services including a sound understanding of new business processes, digital marketing, CRM as a concept and emerging technologies needed to win and retain client work.

Possess strong partner and senior stakeholder management and influencing skills.

Be able to communicate confidently and effectively at all levels

Proven sales techniques and coaching skills.

Ideally some working knowledge of the Intellectual Property & Technology sector including Data Protection, Cyber, Commercial Contracts, Tech & Sourcing, Soft IP and Patents would be beneficial.


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