Senior Email Marketing Executive

Are you looking for an opportunity where you can learn and grow, be empowered, and make a real difference?  Then this could be the role for you.

This highly successful Consulting Firm with its people first approach and collaborative culture, are looking for a talented Email Marketing specialists to play a pivotal role shaping their digital presence.

Key responsibilities:

Devise and deliver the email strategy executing day-to-day campaigns and content that ultimately increase brand awareness and attract new clients.

Develop and implement an A/B testing programme to help drive and increase engagement rates.

Be a superuser of the firm’s email marketing system, reviewing and analysing reports to improve future email campaigns.

Build conditional groups and segments for targeted digital campaigns.

Work closely the CRM team to implement customer journeys and help generate leads.

Help to raise the profile of the firm’s national commentator panel, amplifying their PR work and integrating social media with email.

Ensuring email marketing outputs are fully brand compliant / collaborating with the design team to determine what type of content needs to be created, ultimately being a brand and house style ambassador.

Line management of the digital coordinator

The ideal candidate.

Have a proven track record of delivering Email marketing campaigns with a results focus, gained in the professional services sector.

Possess strong analytical skills and campaign performance metrics- ideally experienced in Google Analytics or similar packages.

Experienced around CRM platforms, ideally MS Dynamics or similar CRM tools.

Experience working across other key digital channels including web and social media platforms.

Proven senior stakeholder management and engagement experience.

Possess some line management / mentoring / coaching of team members experience.

This is a great opportunity if you are passionate about email and digital marketing and wish to showcase and develop your skills in a friendly and supportive team environment.