This major global law firm has a fantastic opportunity for a Marketing & Business Development Manager to support their Intellectual Property & Technology (IPT) Practice Group.
This international role goes to market across five sub-groups including Data Protection & Cyber, Commercial Contracts, Tech & Sourcing, Soft IP and Patents where you will devise and deliver a broad range of Marketing & Business Development (MBD) programmes and client development initiatives focused mainly around Patents, Soft IP and Trade marks , ultimately enhancing the sector’s market profile and attracting and retaining profitable business for the firm.
Work closely with practice group leaders, partners and other key stakeholders within the firm to help deliver the MBD strategy and priorities for the IPT group.
Develop and build sector specific key client and industry relationships, participating in client reviews and providing account management support to the sector’s growth clients.
Create thought provoking marketing campaigns and client development activity: connecting clients to opportunities and engaging on headline agendas.
Advise on pitch strategy, help prepare pitch documents, manage rehearsal for new business pitches and perform pitch debriefs.
Support and coach partners through the business development cycle ensuring they have the appropriate tools to win work and advance relationships.
Work Collaboratively across the matrix structure of Practice Groups, Sectors and Locations.
Identify and organise networking and profile-raising opportunities for the lawyers with clients and prospects.
Manage submissions to the main legal directories and relevant industry awards.
The ideal candidate:
Must have manager level experience (strategic and tactical) gained within an international organisation.
Have a deep knowledge of MBD processes for professional services including a sound understanding of new business processes, digital marketing, CRM as a concept and emerging technologies needed to win and retain client work.
Possess strong partner and senior stakeholder management and influencing skills.
Be able to communicate confidently and effectively at all levels
Proven sales techniques and coaching skills.
Ideally a working knowledge of some of the areas that make up the Intellectual Property & Technology Practice Group: Data Protection & Cyber, Commercial Contracts, Tech & Sourcing, Soft IP and Patents would be beneficial, though not essential.