Head of Marketing

Leeds
c£60,000

This well-established Professional Services firm with a great reputation in the marketplace, now have a fantastic opportunity for an experienced marketer to head up their marketing function.

This high-profile role will see you lead on a variety of interesting marketing projects/campaigns, brand building activity and internal communications, ultimately delivering change both inside and outside the firm.

Key responsibilities:

Working with the M&BD Director and wider leadership team you will devise and deliver the marketing strategy ensuring all activity is positioned to support the growth of the business, the effective targeting of new work and delivery of a great client experience.

Drive the new brand agenda, values and behaviour across the client and employer experience.

Compile and own the marketing budget closely monitoring and reporting on ROI to share success and shape future plans.

Develop and deliver go-to-market plans, innovative and fresh thinking thought leadership campaigns and communications.

Develop and maintain credentials, case studies and issues driven specific content to support business development and ensure marketing collateral drives lead generation.

Identify and evaluate potential new marketing opportunities which support the targeting activity of the team.

Manage and develop the marketing team.

Build and maximise relationships with creative and media agencies.

The ideal candidate:

Strong knowledge across all elements of the marketing mix gained working in a Professional Services environment.

Proven managerial skills and expertise in developing team members.  

Experienced in launching or delivering brand projects (internally & externally)

A professional and confident communicator with strong influencing skills, natural leadership and project management expertise. 

Confident to communicate effectively with senior stakeholders.

Solid and relevant commercial understanding and experience.

Experienced using data and research possessing strong analytical skills.

Highly motivated, ability to work under pressure and at pace.

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